5 Habits of Successful Fundrasiers

Face it.   Most people are afraid of asking for money.  Others excel at it and love it so much they do it for a living.  I am one of those people.  What are the 5 habits that make fundraisers successful? 1.  They are grateful.

Successful fundrasiers are some of the most grateful people you will ever meet in your life.  First and foremost, they are grateful for the purpose for which they are making asks, be it a for profit product or a non profit mission.  Secondly, they are grateful for every monetary gift they get.  They are quick to openly express this gratitude, which makes the funder feel acknowledged and valued and contributes to the fundraisiers continued success.

2. They have a naturally positive attitude and outlook on life.

You can't be successful asking others for money if you don't see the glass half full.  Your positive confident belief in your product or mission is what sells it.  It takes many no's to get to a yes.  The no's help you develop a thick skin but you have to be able to bounce back to a state of positivity to stay in the game and go out after your next ask.

3.  They are born extroverts: they have a natural drive to always be creating, building and maintaining strong relationships.

A successful fundraiser is managing a portfolio of potentially hundreds of prospects.  They should visit 50% of those prospects in a year and have 30% of their prospects in active solicitation.   On average they should be making 2-3 asks a month and have a close ratio of 50-75%.   This translates to a lot of phone calls, breakfasts, lunches and networking events.

4.  They are extremely goal driven.

Whether they are building a playground for the visually impaired, a technology center for girls, or a hospital for children successful fundraisers can visualize the dream of their end goal and they dedicate each moment to strategically getting there.  They break it down step by step to tangible, measurable goals they work every week, every month and every year to get there.

5.  They are organized.

You can't raise millions of dollars or manage hundreds of prospects without being extremely organized.  Fundraising is a big job and every minute of your time is precious.   You have to spend it wisely cultivating relationships, making asks, pursuing new opportunities.   Determine what 3-5 core areas you will focus your time on to get the maximum results to reach your goals, i.e. cultivating existing relationships, making asks, developing new relationships, working with your board, etc and hold yourself accountable.

I have found fundraising to be one of the most profoundly meaningful careers out there.  Being in an intimate conversation with another person about the legacy they want to leave the world is deeply significant.  Having the opportunity to be a catalyst to help one person make a difference in the lives of others is infinitely rewarding.

Go forth and fundraise!

Stay classy,

Rachel

The Power of Money and Positive Thinking

I love watching the you tube video of Jessica, a happy carefree little girl sing about how much she likes her house, her family and her hair. I found out recently from my friend Vicki Flaugher, the genius behind Smartwoman Guides that this video was actually shot 9 years ago by her dad. Follow Vicki, she's doing an upcoming interview with Jessica! Like everyone, watching this video puts a big fat smile on my face. It makes me want to do a silly dance on my bathroom counter too, why not? The viral success of this video can teach us a lot about creating great content and spreading it but I like it because Jessica's message is a powerful reminder: are we feeding ourselves the good stuff? How many times in a day do you say out loud or too yourself "I can't do that" or "I'd suck at that" or "I don't have time for that" or "God, I look fat." STOP. You are hurting yourself. Take a lesson from Jessica; start feeding yourself the good stuff. When you say negative things to yourself, in your head or out loud it's like giving your self a negative affirmation all day long. Think its just about feeling fat in a dress? Wrong. It spills over into every piece of your life: self-confidence, beauty, health/wellness, relationships and work.

Speaking of work, I've had the pleasure of spending most of my professional life as an entrepreneur raising money. What does thinking positive have to do with that? Everything.

I've raised over 10 million dollars in my career. I love raising money. One of my favorite books about raising money is The Soul Of Money by Lynne Twist. Lynn spent her career in fundraising and in volunteer work for organizations like The Hunger Project. Her book is all about viewing money as a spiritual agent. According to her, there are 3 toxic myths of scarcity. 1) There’s not enough, hence we on on a shaky foundation of insecurity that drives our every decision 2) More is better, so we're voraciously seeking more but never feel satiated. 3) That’s just the way it is.  Hello apathy.

My career in fundraising has allowed me to see infinite interpretations of the power of money. For me, making an ask is being in a scared place with another human being I've successfully engaged in the mission of the work I am doing and the act of the ask is deeply personal conversation about how that individual wants to be significant. Fear about scarcity is like pouring acid on the conversation. It keeps people from being present, from being positive and from being successful.

What is your relationship with money? Are you chasing it, not feeling fulfilled? The most empowering way to change that is stop, take stock, and figure out what’s enough. Find the things that make you fulfilled and then use the overflow from that to make the world a better place.

Pretty soon you may be like Jessica singing about how much you like your cousins, your house and your hair.

Stay classy,

Rachel